Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels.
Attribution for everything
Customer journeys are fragmented across channels and platforms, but legacy attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
Branch's People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer's full journey. The result: more data to optimize your campaigns and maximize ROI.
Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.