In this section, you can create Dynamic Contents to include in different channels like emails . Dynamic content is used for content personalization and it helps with conveying a more effective message to users, resulting in a rise in their level of engagement and conversion. Increasing time spent on site, gaining additional trust and loyalty, and improving email performance are considered as the most important pros of content personalization in marketing.
After clicking the Dynamic Content tab from the Components section, you can see a list of already made dynamic contents by this Segmentino profile. You can search among these dynamic contents with the help of the search bar placed at the top left of this page.
Create a New Dynamic Content
For creating a new dynamic content you should click on the New button placed at the top right of the page. The page that you are redirected to consists of two main sections:
Details Tab: Here you can delineate the title and content of your dynamic content.
The vertical rectangular area placed at the right of the page: In this area you can specify more details about your dynamic content like its category, language, and publishing status.
Dynamic Content Profile
Each dynamic content profile consists of the following sections:
A diagram that shows views in time
A vertical rectangular area at the right that shows the recent activities done pertinent to this dynamic content.
Details that shows the dynamic content details in a table.
Click Counts tab that shows the click counts for links included in the dynamic contents.
Tokens are the parts that make the dynamic content generation possible. They exist in the bar that exists on the top of the Content section, represented as an icon which looks like a sales tag. By clicking this icon, a drop-down list of all available tokens (which are based on user attributes) like first name or last seen appears and you can choose your desired token among them.