Welcome to Segmentino’s Knowledgebase!
Segmentino is a marketing automation platform which enables different businesses increase their revenues in a limited time by targeting the proper population with suitable and effective means of communication.
Let’s go through the definition and benefits of marketing automation to know more about the benefits that Segmentino can bring to your business.
At the highest level, marketing automation is all about optimization; from optimizing which groups of customers your sales team focus their effort on, to optimizing your staff’s time. To be more specific, marketing automation is technology that manages marketing processes and multifunctional campaigns across multiple channels.
Here at Segmentino we are focused on one of the many benefit of marketing automation: Designing and customizing follow-ups based on prospects’ interests and where they are in the purchasing lifecycle.
An Overview of How Segmentino Works
Segmentino revolves around three important concepts: Users, Segments, and Journeys. Each user that enters your website is an anonymous user at first, but as some additional information like email address is revealed, the user ends up being a known user. Segments are created based on the users’ mutual behaviors or attributes (like the users who are Iranian and have not visited your website for the past month). You can then communicate with different segments of users via the most suitable channels. Channels at Segmentino are ways of communicating with users like Emails, SMS Messages, Web Overalys, and Push Notifications.
To get acquainted with Journeys, you need to first learn about Campaigns at your business. Campaigns are a set of activities defined to sell specific products to segments of users, and they are of two types: Transactional and Promotional. Transactional Campaigns actually exist at all times, done during each purchase process (like sending an SMS message after completion of each purchase to the user), while Promotional Campaigns are just meant for a specific period of time (like Christmas holidays).
By the help of Journey Builders, you can define and run different campaigns for desired segments of users. This is the place where you can increase the amount of conversion generation and also, retention.