You can use GTM to send data from your website and mobile apps to your Segmentino account.
Tags are segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps. With Google Tag Manager, you no longer need to add these tags directly to your projects. Instead, you configure and publish tags and how they fire from within the Tag Manager user interface.
What does GTM do?
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively (tags) on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container. A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.
An overview of how GTM works
Install Google Tag Manager to configure and deploy tags, including tags from Google Ads, Google Analytics, Floodlight, and 3rd parties. At a high level, the steps are:
1. Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
2. Install the container in your website or mobile app.
3. Add and publish your tags.