A step-by-step guide to adding your ESP/SSP platform to the Segmentino Marketing Automation suite
Although Segmentino offers a plethora of Email and SMS service providers for message delivery, if you are not using one of these, you can request your Email or SMS service provider to add an integration for Segmentino. As a result, your service provider will then also have exposure to the 40,000+ clients of Segmentino. Service providers will consume the Segmentino API explained here to receive the messages and to send the delivery notification to Segmentino in the defined format.
How It Works
Service provider builds the integration to consume messages from Segmentino and to forward the delivery notification to Segmentino. This is shown in the flowchart below.
Service provider shares the corresponding API with Segmentino, which is then verified for quality by Segmentino.